- Contains the unique "Organic Amine Fluoride" for a threefold protection mechanism.
- Specially developed for specialized cavity protection of milk teeth.
- Makes teeth more resistant against caries-related mineral loss.
- Imported from Europe, a brand recommended by dentist in Europe, with No.1* sales in Swiss and Germany
- No sweetener and no preservatives

*elmex brand ranked No.1 in value sales in toothpaste category. Based on Nielsen RMS data for the Toothpaste category for the 12-month period ending December 31, 2019 for the Germany, Switzerland and Austria total retail market (Copyright © 2017, Nielsen)