- Designed with an active cleaning formula that fights plaque evn between teeth and hard to reach spaces
- It fights bacteria not just on teeth, but also your tongue, cheeks and gums for 12 hours1
- Provides excellent protection against plaque, stains6, tartar4, cavities and cares for your gums
- Now provides additional new benefits - anti-sensitivity across the range, fighting bacteria for enamel protection and bad breath with new improved flavors that leave your mouth feeling clean and fresh
- Brushing with Colgate Total® will help improve your teeth, tongue, cheeks and gum health3

1 With 4 weeks of continuous use.
3 On teeth, tongue, cheeks, gums vs non-antibacterial toothpaste
4 Helps reduce tartar formation
6 By removing surface tooth stains